A blog for the network marketer is much more then a place you put your latest idea that caught your attension. Todays network marketer must for all time have some advantage to each contact they have with a lead or likely consumer. If your web site looks like everybody elses then you are just another boring or web site. You have to have a quantity of attraction that make people paying attention. Your site needs to give some energy off just like you would if you were talking to a prospect.

In order to do this you need to recurrently learn the latest trends. Right now the lastest trend is the Nerve Center Blog that has been introduced by Mike Dillard in Traffic Formula 2 (TF2). Unless you have purchased TF2 you would not know what Mike has been discussing. His team has done extensive research and has proved many of the items that they advise for your blog work and magnetize more optins to your site. This is the kind of trends you must to stay on the leading edge of to keep your site fresh and new.

I am going to list some of the items that have been suggested in TF2 for their “Nerve Center”.

First is to have a self-hosted blog. This is blog that is on a server that you own or are leasing. This is different than you using a blogging service such as Wordpress.com or Blogger. Additionally the server that you use needs to have the correct software to install the tools they recommend. The software that you need is fantastico. The service they advise is Hostgator since it already has fantastico installed and it is a very reliable and inexpensive hosting service.

as soon as you have the hosting server you need to install the wordpress.org software. This will give you a wordpress blog that is literally straightforward to keep up for someone that can use a normal editor. The power of Wordpress is in the tools that are on hand for the framework. Three areas I want to talk about are Themes, Wigits and Plugins.

There are a lot of themes that are on hand for free or for a tiny fee. The recommended free theme is Atahualpa and purchased them is Thesis or WooThemes. Two or three column. One big main column and then either one column to the right that is about 1/3 to entire width of the page or two less significant columns that collectively are 1/3 of the right side of the page.

There are several built in wigits that are pretty easy to grasp but there is one that is extra dominant and that is the text box. The text box can take HTML code that can be almost anything you could imagine. A text box can hold the HTML code for an Optin box that would generally be on your capture page. This can now be right on your blog. Additionally this box can be used to have any icon and link to your other sites like social media sites of FaceBook, Youtube, Twitter or LinkedIn. You can have the icon for that site displayed and when clicked they would be taken your social site.

Plugins could be discussed about for hours. For the most part they are effortless to install. The plugins I advise are: Tweetmeme, Sociable, DISQUS, All in one SEO Pack, WP Google Analytics, Google XML Site map and Askismet. For the most part these plugs have good quality documentation and are effortless to install. Just contact me for more information or if you have questions.

Now  there are a few more items that you need on your blog. Most of this is content that you need to write and some it of it is a little technical but fairly easy to do.

You need to have an optin form that your prospects can fill out. This information will go into your autoresponder and will initiate to market to your prospect. A good series of auto responder emails will enable your to create some affiliate commissions while the prospect gets to know you. That subject is for another article. Lets move on.

Your blog should have a picture or video of you where the prospect can get to know you better and see what kind of person that you are. This is all about attraction marketing so you need your picture to reflect the image you want to project, so keep that in mind.

Your blog needs to have a section that has your story of how you got to where you are. This story needs one that people can associate to but at the same time has some snap to it so that you are bringing in the kind of people you want in your business. Additional pages with testimonials and other information about you will allow people to get to know you better. All of this will build your image and rapport with your prospect.

The more the over all look of the blog represents that style of people you are looking for the more optins of the right kind of people you will get. Be steady with posting content to your blog and you will have a superior following. Over time there will be lots of content and you will get more and more optins.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of this business.

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Bob Howard BobHowardMarketing.com