Almost all SEO’s agree that having your keywords in the “title” tag is important for ranking
Is it? We decided to answer the extremely simple question for the 2 leading search engines using a simple statistical analysis. I also decide to find out if repeating keyword more than once was a factor in ranking.

The methodology: I gathered the results of the queries that were naturally performed last month by myself and three associates using the two leading search engines and analyzed them. I have to visit each page and count the number of times the phrase was used between the title and tags. Those keyword counts were then tabulated for the first 10 rankings and finally converted into a normalized “ranking correlation”. The results for each of the 2 major search engines were kept separate so that we could discover any differences between the those leading search engines for this factor.

Pages with a keywords count of 2 between the title and tag rank higher than pages of other keyword densities on both of the leading search engines.

This is merely a correlation study, so it cannot be determined from this study whether the leading search engines purposefully entertain this factor or not. The actual factors used may be far distant from the factor we studied, but the end result is that these search engines do, in fact, rank pages with the search term (keyword) repeated twice in the title higher than pages with other keyword counts used in the study.

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