SEO and web analytics specialists Fresh Egg has developed a new conversion tracking application - CallTrackID™ - that enables telephone call tracking to be fully integrated with Google Analytics™. 
In addition to email enquiries and e-commerce sales, telephone calls can now also be tracked, accurately identifying the referrer source for those telephone calls and relating them back to the online marketing activity. The new tool will be a dream come true for online marketers, who have been looking for a way to track and measure return on investments. CallTrackID™ additionally enables SEO agencies to finally prove that those sales calls are due to the Pay-Per-Click advertising (PPC) or organic SEO work carried out as part of an integrated marketing campaign.
The Fresh Egg team has spent several months working together with a telecoms provider to make CallTrackID™. The application is the creation of Fresh Egg SEO and Google analytics expert Nikki Rae and Fresh Egg’s programming team. “We always found it a huge annoyance when we couldn’t track the success of a telephone call as part of a traffic conversion report, when telephone enquiries are arguably the most valuable conversions of all.” Nikki told.

CallTrackID ™ works by letting the client assign a sole phone number for sales/ information enquiries depending on the visitor’s access to the site. This allows enquiries to be tracked from various traffic mediums, including visitors who have taken a direct route to the site, via organic search or those who have clicked on a PPC link. Each phone call is put through a call management system that matches the call number with the pre-defined entry route. CallTrackID™ then integrates the telephone call data in Google Analytics™ along with existing web analytics reporting information, allowing the provision of reports and recommendations that relate exactly to a client’s total online marketing activity.

Media Contact:
Katie Ollerenshaw
Fresh Egg Public Relations
Tel: 01444 241341
Email: katie@aneelarosepr.co.uk

About Fresh Egg:
Fresh Egg is an award-winning web design and internet marketing agency specialising in SEO. Established in 2000 and based in Worthing, West Sussex, the business employs around twenty five members of staff and was founded by Adam Stafford, Philippa Stafford and Lee Colbran. As from March 2009, serial entrepreneur and BBC Dragon James Caan has invested in Fresh Egg through his private equity firm Hamilton Bradshaw and assumed the role of Chairman of a company he clearly believes has a great future.

The business offers a range of online marketing services including Search Engine Optimisation (SEO), Pay Per Click advertising, email marketing, blogging, campaign microsites, content management and content production. The company’s web design and development staff are able to produce a variety of beautiful websites, all built to be as ‘attractive’ to search engines as possible. The company developed the website for The Sanctuary Spa, awarded ‘website of the week’ by New Media Age magazine.

Clients include Norwich Union, Liberty, The Sanctuary Spa, Mankind, Beauty Expert, Nationwide Vehicle Contracts, Tropical Sky, Dial-a-phone, Richard John, Model Zone and the Independent Schools Council. http://www.freshegg.com.