Knowing how to raise your Google ranking with search engine optimization is a crucial step to the success of your website.  Most people use search engines to find what they’re looking for, and Google is far and away the most popular search engine out there.  If you want people to find you on the web, you must use search engine optimization to establish a dominant presence on the web.  These 7 tips will help you achieve that.

1.  Develop good content!

As the saying goes, content is king.  The importance of having high quality, relevant content that is updated regularly cannot be understated.  If you have a quality website, it makes all the other steps easier.

2.  Make Use of smart, targeted keywords

Keywords are the words and phrases that people type into a search engine to find what they’re looking for. The keywords you choose will define your site and who see it.  Know your niche and who you want to reach.  Research your target audience, research your competitors, both successful and unsuccessful and learn both from their successes and mistakes. You can also maximize your keywords by optimizing different pages within your website to different keyword phrases.

3.  Create Articles

One of the most popular and effective methods in driving traffic to your site is through the use of article submission. These articles not only provide you a source of traffic but the also give you non-reciprocal links, which according to Google are the most valuable kind of links you can have. You will however have to ensure that your content is relevant to your site and that it’s quality is as high as it can possibly be. These articles are the best possible advertisement your site can offer.

4.  Use directories

Directories are a fast and easy way to get non-reciprocal links. There are hundreds of directories that you can submit your URL to for free.  It is time-consuming, but this search engine optimization tool is worth it for the traffic it builds and how it will improve your Google rank.  Most directories are edited and maintained, and your posting must be approved.  While the sheer number of directories may seem daunting, try applying to 5 per day – you’ll have over 1500 listings after a year.

5.  Use pay-per-click advertising

This is a very valuable tool you can use to drive traffic to your site and can be quite cost-effective if you know your way around. Pay-per-click advertising may not be as cheap as it once was but there are still ways to make it work in your favor if you know how to use it properly

6.  Don’t Forget The Onsite Optimization

Most webmasters will optimize their sites for the proper keyword density, but forget about optimizing meta tags and HTML code. Proper search engine optimization that brings out the best results needs to include proper adjustments to both the meta tags and HTML code to supplement the chosen keywords. An example would be if you use photos on your website; apply the an appropriate label to the photo that matches the keyword of your page. It’s actually a nice way to jack up the keyword density on the page without making the content seem unnatural.

7.  Build a site map

The addition of a sitemap is on of the easiest ways to optimize your site for the search engines. There are two ways you can do this, either by having an actual page the can be used by your readers and Google, or with the use of an XML file, which is not visible to those browsing but is visible to the searchbots or spiders like Google’s googlebot and use this to spider your site.

The bottom-line is if you are able to implement all of the above steps then you are already on your way to getting a foothold on dominating the search engine rankings. What makes it difficult is having the time to implement them effectively and efficiently, and this is where Portal Feeder comes in. Portal Feeder gives you the tools, training and strategies that will enable you to enhance your knowledge and optimize your time in doing the steps above which reduces the amount of time you do them.